Custom Membership Management System Delivered

Client
Sports Video Group (SVG)

Services
Business Analysis, Business Automation, CRM Integration, Custom Development, Financial Software Integration, User Experience, Web Design

Association management is a complex process with many moving parts. Members often require multiple points of contact for different activities such as event registration, individual logins for member-only content, notifications of future events, onsite event registration, and payment processing just to name a few. These tasks can quickly become overwhelming without the right software stack.

The Problem

Sports Video Group approached us with an antiquated and disconnected set of MarTech solutions that was heavily dependent on manual and often redundant tasks. As a platform that supports the professional community that produces and distributes sports content it was imperative that they have an automated and integrated solution that could support event registration for their multiple events each year and provide improved tools for management of member only content on their digital experiences.

The Approach

We took our proven solution-oriented approach to tackling this problem. Our process involved a comprehensive discovery phase where we conducted interviews, analysis of existing pain points, a technical assessment of the existing software stack and present a comprehensive project plan of opportunities and potential solutions. Through the development and implementation phase, we worked closely with SVG’s team to ensure that the solution was custom tailored for their needs and that the solution could be used and maintained. We continue to work closely with SVG’s team providing them with ongoing maintenance and support, and also ensuring that their new tech stack continues to support their business.

The Solution

We consolidated multiple redundant workflows managed via disparate and disconnected systems into a modern CRM platform that is tightly integrated into their event registration, marketing, and membership management operations. This allows SVG’s team to provide its members with a seamless onboarding experience through custom forms, send more targeted member communications through better audience segmentation, and measure the degree of engagement with more clarity.