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Revitalizing User Experience: A Case Study on AEI’s Website Redesign

Arata Expositions Inc
Business Analysis, Custom Development, User Experience, Web Design

Arata Expositions is a leading convention and trade show contractor specializing in providing the ultimate service to its partner clients and their exhibitors.

The Problem

Arata Exhibitions Inc. faced a problem with an outdated website design that resulted in poor user experience, low search engine rankings, and inconsistent branding and messaging. The website’s unappealing design and poor navigation frustrated visitors and caused them to leave the site. Additionally, the website was not optimized for mobile devices, which led to a poor user experience for visitors accessing the site from their phones or tablets.

The Approach

Sfera Interactive took a comprehensive approach to address the issues with the outdated website design by conducting a complete website audit and interviewing key stakeholders. This allowed them to identify any pain points and gain a clear understanding of the key objectives that the redesign needed to accomplish.

The Solution

Sfera Interactive’s website redesign for Arata Exhibitions Inc. effectively addressed all of the concerns with the old website. The new website featured a modern and appealing design that provided a seamless user experience. The website was fully optimized for search engines, making it easier to find online, and was also mobile-responsive, ensuring that it provided a great user experience on any device. Sfera Interactive also worked to ensure that the branding and messaging on the website were consistent and reflected Arata Exhibition Inc.’s core values and mission. The end result was a website that was not only visually appealing but also effective at meeting the needs of the business and its customers.

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